Personal branding can be a challenge, especially for individuals who also stand on the sidelines with 85 other players, coaches and staff.
There’s a delicate balance between being an individual who strives to set themselves apart while contributing high value and chemistry to his team.
And that’s where we start: doing the hard work to bring your brand into focus. And smile, because a clear, well-defined brand isn’t as elusive as it may seem.
Next week my new e-learning video series launches through a partnership with @VinMcCaffrey@GamePlanWorks and using the analytics of @Talkwalker to help define how the public and media read your brand, it’s reach, value, and how to scale it to achieve ultimate benefit.