The NFL’s story in Canada is just beginning to be created and told. Aligned with the League’s business goals, SMC was enlisted to design and implement a social media strategy and influencer campaign that was bold, emotional, personal, and uniquely Canadian.
Normally focused on Sports and Entertainment clients, SMC was asked to use its social and digital prowess to create an innovative campaign to leverage an historic and massive live event celebrating Pope Francis’ visit to the United States in the Fall of 2015.
Resurrected his brand. Promoted ESPN 30 for 30’s documentary, “I Hate Christian Laettner,” which was proclaimed as “#1 social media event of the year” + We worked with Christian to help turn the hate into love.