When I was in the media long ago, “no comment” was typical from a leader wanting to avoid being put on the spot. That evolved to simply avoiding my calls. But in tumultuous times, people look to leaders for guidance, accountability, and empathy with our causes. Expectations have changed.
It’s a risk for any brand to take a stand on the controversial. They risk alienating core fans or aspiring new fan bases. But with “purpose-driven” brands, a growing number of brands don’t wait to be pinned down by the media or employees, instead they proactively and loudly announce the purpose behind their brand.
During our #GamePlanWorks #BrandBreakdown series, I asked why ESPN would even cover the election? Does even covering the tumult facing humanity create risk for their brand? Is there greater risk staying silent?
Accordng to ESPN Sr VP Editor-at-Large #RobKing, not addressing the big issues we’re facing isn’t even financially viable anymore. And remember, at its core, ESPN is dedicated to documenting the intersection between sport and culture. #vinMcCaffrey #lanaMcIlvray
#Personalbrands #socialjustice #espn #ownership #PR #marketing #RobKing #leadership #ownership #sportsteams #sportsleagues #NIL #brand #NBA #NFL #NCAA #brandbreakdown #talkwalker #sportsmarketing #purpose
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