Here’s a sneak peek at the results of our recent GenZ survey, “GenZ: Double Tapping and Snapping Sports & Entertainment.” We surveyed 699 teens between 13-20 yrs old to determine what it will take for sports & entertainment brands to capture their loyalty, and convert fans, of the most misunderstood and largest generation alive today – now known as GenZ. By 2020 they’ll make up 40% of the U.S. population and already are entering the workforce, leading causes and spending an estimated $44 billion annually. But they aren’t stopping there. These consumers influence $600 billion annually in family spending.
If you would like an Executive Summary of our survey, please email us at WeRGenZ2018@gmail.com with the subject: Exec Summary Sports & Entertainment