Every brand needs to funnel new blood. The average age of college football fans sitting in stadiums (pre-COVID19) was 50 yrs old and growing older daily.
What that means for #brands is that there’s a serious need to cultivate a range of fans to ensure a refresh of fans.
I call it our fan spectrum & in this week’s episode of #BrandBreakdown I talk about igniting Future Fan bases, nudging those in the Casual Fan category with a minor connection to your brand, & obviously not forgetting your Avid Fan base .
But don’t stop there. Align content to the needs of these 3 distinct groups and balance the content directed to each in what may seem like a counter-intuitive manner. What do I mean by that?
Most brands devote their resources to the avid fans who they obviously covet & can’t afford to lose. But consider devoting the largest bucket of resources to moving casual fans along the spectrum, wooing them to become advocates and evangelists of your brand.