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Digital Media & Communication Coaches
Base: Charlotte North Carolina U.S.A

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Featured Case Study

18 Years. 18 Years. The Most Coachable Player For 18 Years.

Learn how we coached Peyton from college to pro and more
All Case Studies

Influencer Marketing for NFL Canada

The NFL’s story in Canada is just beginning to be created and told. Aligned with the League’s business goals, SMC was enlisted to design and implement a social media strategy and influencer campaign that was bold, emotional, personal, and uniquely Canadian.

Social Media

The Pope’s Visit

Normally focused on Sports and Entertainment clients, SMC was asked to use its social and digital prowess to create an innovative campaign to leverage an historic and massive live event celebrating Pope Francis’ visit to the United States in the Fall of 2015.

Brand Coaching

Christian Laettner

Resurrected his brand. Promoted ESPN 30 for 30’s documentary, “I Hate Christian Laettner,” which was proclaimed as “#1 social media event of the year” + We worked with Christian to help turn the hate into love.

The Vault

Shaq

We launched Shaq on Twitter, making him one of the first major celebrities to join the microblog platform. His enthusiastic adoption of tweeting as a way to connect with his fans helped push Twitter into the mainstream of social media. We used Twitter intentionally to build his brand globally, and beyond basketball. And then there was the speech training...
2006-2009

Venus and Serena Williams

Always being on the world stage doesn't guarantee comfort or clarity when dealing with the media. SMC is proud to have coached Venus and Serena Williams on advanced media techniques, and messaging on behalf of one of their clients.
2002

Dan Jansen

The one-time darling of the Winter Olympics, Dan wanted the world to look beyond his story of family sadness and recognize him as the world class athlete he was. SMC provided speech writing, coaching, brand development, and broadcast coaching for the eventual gold medal speedskater and world record holder.
2005

Brian Kelly

SMC's very first client was Notre Dame Football. In 1988 they led their peers by providing the first media training for student-athletes and coaches in collegiate sports. Subsequently, over the years SMC provided leading edge media training and social listening for the program. Ahead of his peers, Head Football Coach Brian Kelly tapped SMC for social media listening and brand development even as he interviewed for the heralded position.
2009-2010

Mack Brown

The University of Texas former Head Football Coach starting working with SMC before he even had a brand, and over the years collaborated with our team on brand development, public speaking, crisis management, social and traditional media training for himself and his teams.
2003 - present

George Bodenheimer

The retired President of ESPN at one time was widely perceived as the most powerful person in the sports industry. And when he spoke publicly, George aspired to portray the magnetism of the ESPN brand. SMC delivered speech coaching and writing services as well as executive communication consulting.
2006

Sean "P. Diddy" Combs

A business mogul and music legend, Sean "P. Diddy" Combs was launching an entire music network of his own, Revolt TV. The strategy was set and as the face of the network, he - like any savvy CEO - wanted to ensure that he executed the message at the highest level of excellence.
2013

Rockettes

More than just eye high kicks and fitness expertise, these women came to represent New York at its best. And to round out their skills, the dancers annually trained to provide insightful and captivating media interviews and public appearances. After all, they were represented a world-renowned dance group and lifestyle brand.
2007-2013

CIA

We'd tell you, but.. you know.
1991

Rickie Fowler

Ricky wasn't always a super star, but it didn't take long for the PGA TOUR to identify him as an emerging star. They tapped SMC to provide media coaching to help Rickie showcase his personal and authentic style while answering the tough questions.
2010

2022 CICERO Speechwriters Award Recipient

Kathleen Hessert received a 2022 CICERO Speechwriting Award for Peyton Manning’s Pro Football Hall of Fame Induction speech. Presented by Vital Speeches of the Day, the prestigious monthly collection of speeches, the Cicero Speechwriting Awards recognize the work that makes the speeches that help leaders lead – in every sector of business, politics and society. The Cicero Speechwriting Awards website notes that “since Cicero called rhetoric a ‘great art’ more than 2,000 years ago, the world has seen the Gutenberg Press, radio, television, the internet and social media. These fundamental advances haven’t diminished the transformative social power of a great speech.”
2022