How much of a gap is there between what you believe and want your personal brand to represent and how others describe and engage with you?
Once you determine whether the gap is more like a crack in the sidewalk than the Grand Canyon, ask yourself what contributes intentionally and unintentionally to where you are now versus where you want your brand to be.
Next step is to determine what you are willing to do to move your brand to what you want it to represent.
Oh and yes, make sure you know what you can and can’t effect them focus where you can make the most difference.
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