As the Presidential election moves closer, ESPN is focusing on what it means in the context of sports. And according to Sr. VP Editor-at-Large Content, #RobKing, the media giant took a hard look at what the company would have done at other historic moments in sports before the birth of ESPN. In an extended conversation I had with Rob, I asked what the media giant is going to cover, how and why.
This week and next, #BrandBreakdown and #GamePlanWorks will explore personal branding in sports through the lens of that conversation. What can sports fans expect from ESPN’s coverage and how will this run for the White House effect the people, organizations and places that often define the world of sports?