Is it easier to take an unpopular stand if you’re the star? Absolutely because your influence puts you in a select category. Does it matter if the issue is directly related or even endemic to your sports career? Yes, it clearly makes it easier for people to tune in and critics to swallow.
In the past however, agents took those hard stands for you… or parents or mentors repped you in difficult or complex situations with the coach or athletic department.
Just as the road to credibility starts with an understanding how much the world has changed, sports personalities and organizations aren’t relegating the controversial/weighty issues to others. They’re increasing taking a public stand for themselves, and in so doing further defining and rounding out their personalbrands. In this episode of #GamePlanWorks ‘ #BrandBreakdown I explore some of the causes and celebrity athletes who have taken the leap such as the NFL’s #PatrickMahommes, #NASCAR‘s #BubbaWallace #SethCurry and more. Listen to #ESPN‘s #RobKing‘s take on what Mahommes did or didn’t have to do to be a leader in the current marketplace.