Whether you like it or not, as a sports professional, YOU WILL HAVE AN IMAGE. What it all boils down to is this: Will you create that image, or will you allow someone else to create it for you?

If you are willing to create an image yourself then you need to know how to develop it and maintain it. Sports Media Challenge can help develop your true image that delivers consistently for you and those people and organizations you represent including those who count on you including both yourself and those people and organizations who you represent..

Our Philosophy:
Sports Media Challenge believes in developing the genuine image not a phony facade. By being saddled with a truly manufactured image, people under pressure are bound to crack. We incorporate your brand image as part of your overall marketing strategy.

Our Approach:
Developing a certain public image is like a big puzzle whose pieces have to be carefully combined to form the desired representation. Sports Media Challenge evaluates the coherence between your present public image and that which is desired and then carefully identifies ways to cultivate it into one clear marketing message. Following are pieces of the public image puzzle that we focus on.

Performance
Identify means to maximize your marketing message as an athlete, coach or executive. Athletic, coaching or business performance is your identity and this is where your image is established.

Appearance
Develop the appearance that matches your image goals. The way you look and carry yourself conveys an instant message about who you really are.

Communication Skills
Identify your communication gaps and offer coaching in needed areas. Fans expect sports professionals to communicate with the same degree of excellence as they perform in competition.

Character
Showcase character that gives instant credibility with the public.

Body language
Refine gestures and body movement in order to convey a message of confidence, control and believability.

Attitude
Help recognize that media and public exposure don't close doors. They keep doors open. Public exposure is an integral component of every level of sports today. Shunning it is both unrealistic and costly.

Exposure
Target your exposure to a market(s) that best matches your message

Style
Identify and cultivate your unique style in order to make you stand out. Developing your own style and qualities helps create a lasting impression.