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    <link>http://www.sportsmediachallenge.com/press_room/news_releases.asp</link>
    <description>Sports Media Challenge's speaking, training, and consulting is known for its high impact style and deep substance. Our customized approach and scope of expertise continuously stretch the abilities and understanding of some of the world's leading athletes, coaches, executives, teams and leagues at the college, professional and Olympic levels.</description>
    <language>en-us</language>
	<item>
      <title>eMonitor Is the Leading Search Tool to Monitor and Analyze FGM™ and Other Online Sports Content</title>
      <link>http://www.sportsmediachallenge.com/press_room/06196womma.asp</link>
	  <pubDate>Mon, 19 Jun 2006 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Study Indicates Online Monitoring of FGM™ May Have Been Asset in Duke Lacrosse Crisis</title>
      <link>http://www.sportsmediachallenge.com/press_room/060806duke.asp</link>
	  <pubDate>Thu, 08 Jun 2006 00:00:00 GMT</pubDate>
    </item>
	<item>
      <title>Duke University Lacrosse Program Challenged by Massive Fan Buzz</title>
      <link>http://www.sportsmediachallenge.com/press_room/041206duke.asp</link>
	  <pubDate>Wed, 12 Apr 2006 00:00:00 GMT</pubDate>
    </item>
	<item>
      <title>Sports Media Challenge Adds Kaufman As Training Team Consultant</title>
      <link>http://www.sportsmediachallenge.com/press_room/100405kaufman.asp</link>
      <description>Long-time Sports PR Exec To Work Closely With Renowned Sports PR and Media Training Firm</description>
	  <pubDate>Tue, 04 Oct 2005 00:00:00 GMT</pubDate>
    </item>
	<item>
      <title>National Association of Collegiate Directors of Athletics Partners with Sports Media Challenge</title>
      <link>http://www.sportsmediachallenge.com/press_room/061505nacda.asp</link>
      <description>NACDA Using SMC's eMonitor Application to Automate Daily Newsletter</description>
	  <pubDate>Wed, 15 Jun 2005 00:00:00 GMT</pubDate>
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