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News Coverage

Boston Globe
Stakes high as NBA nears lockout
June 30, 2011
Shira Springer

News 14 Carolina
Shaq: NBA Legend and Social Media Pioneer
June 2, 2011
Samantha Shepard

SB Nation - Arizona
Shaq Retires Via Social Media, Here's How He Got on Twitter
June 1, 2011
Seth Pollack

Charlotte Major League Lacrosse Unveils Logos and Concepts for Voting Based on Fan Feedback
May 3, 2011

Partnership Activation
April 2011 Newsletter

The New York Times
In Heat’s Buddy Act, Nearly All Interviews Come With an Assist
May 17, 2011
Howard Beck

LA Times
When athletes post on Twitter, controversy can follow
May 15, 2011
Baxter Holmes

Go PSU Sports
Tell Us Where You're Rockin' Your Jersey This Weekend!
April 15, 2011

The Clarion-Ledger
Athletes learning to navigate the pitfalls of social network
February 13, 2011
Kyle Veazey and Brandon Marcello

Milwaukee Journal Sentinel
Super buzz: Packers scoring attention online
January 31, 2011
Don Walker

The power of social media is shown in the aftermath of Jay Cutler’s departure
January 26, 2011
Matt Tracy

Terre Haute Tribune Star
Social media plays vital role in marketing events to fans
January 25, 2011
Craig Pearson

Los Angeles Times
A no-win situation for Tiger Woods
November 25, 2010
Diane Pucin

Golf Girl's Diary
A first LPGA victory for IndyCar Golfer Beatriz Recari
October 18, 2010
Patricia Hannigan

Live from Social Fresh
August 24, 2009
Jeff Elder

Seattle PI
Scandal could dent Rick Pitino's lucrative brand
August 19, 2009
Will Graves

Charlotte Observer
SEC policy to allow tweeting, after all
August 19, 2009
Jeff Elder

Common Sense Wins: Social Media to Be Allowed at SEC Games
August 18, 2009
Adam Ostrow

Sports in 140
The SEC & social media
August 18, 2009

Sports Business Daily
Athletes Flocking To Twitter, But Authentication Remains Issue
August 10, 2009

Outside the Lines: Twitter & Athletes
August 7, 2009
David Amber

Cincinnati Enquirer
Social media growing in sports
July 28, 2009
James Pilcher

Dr. BS: The Road Scholar
Long Promised Hessert Notes
Hessert Notes, Part Two
July 23, 2009
Bill Smith

NCSA College Athletic Scholarships Blog
Police Yourself on the Internet
July 14, 2009
Brian Davidson

Hog Blog
Twitter Says Razorbacks Have Visitor
July 14, 2009
Robbie Neiswanger

The Orlando Sentinel
Social network Twitter ushers in new era for athletes
July 12, 2009
Andrea Adelson

How much is too much online?
July 9, 2009
Heather Dinich

Coaches, colleges explore new frontier
July 6, 2009
Graham Watson

It's so wrong to celebrate Manny's return
July 3, 2009
Jason Stark

Boston Globe
Social networking sites help sports figures stay in touch with fans
July 3, 2009
Shira Springer

California Golden Blogs
Blogs with Balls - A Recap
June 19, 2009
yellow fever

Sports Business Daily
New Twitter Verification System Launched To Limit Fake Accounts
June 18, 2009
The China Post
Athletes turn to Twitter to get their message out
June 18, 2009

Los Angeles Times
Athletes turn to Twitter to get their message out
June 18, 2009
Diane Pucin

Boy, That Decade Just Flew By, Didn't It?
June 9, 2009
Will Leitch

Tweet, tweet: Twitter not the place to follow thoughts of Indianapolis Colts QB Peyton Manning
June 1, 2009
John Oehser

Sports Business Journal
Flight of fancy?
June 1, 2009
Eric Fisher

Sports in 140
Q & A: Paul Hemingway, Watkins Glen Int’l
June 1, 2009
Brendan Wilhide

Digital Pivot
Danica Patrick Slaps Sticker On Her Car…er, Twitter Page
May 20, 2009
Jeff Louis

Sports Business Daily
Time To Chat: Danica Launches Twitter Feed At Sponsor's Urging
May 19, 2009
Eric Fisher

Twitter enters recruiting fold
May 15, 2009
Ryan Corazza

SportsMedia Challenge and SportsCenter Blog Buzz
May 5, 2009

USA Today
And now, a tweet from our sponsors
Michael McCarthy
April 29, 2009

Kathleen Hessert Talks SportsCenter Blog Buzz, Athlete Tweets
Will Brinson
April 23, 2009

Sports Marketing 2.0
ESPN launches "Blog Buzz"
Pat Coyle
April 21, 2009

Koo's Corner
ESPN Whiffs on Blog Buzz Feature Before Making Amends
April 19, 2009

ESPN Is Coming To You Live From Your Parents' Basement
April 17, 2009

Awful Announcing
ESPN Surprisingly Takes "Blog Buzz" Criticism Well
Awful Announcing
April 17, 2009

The Big Lead
Morning Sportscenter, Now Featuring Blogs Chatter
April 17, 2009

Sports Agent Blog
Should You Hire A Social Media Consultant?
Darren Heitner
April 15, 2009

Sports Agent Blog
Shaq Tweets New Endorsement Deal
Ross Sacks
April 9, 2009

Athlete Interactive
For Athletes, Unless You’re Shaq (and Even Then), Twitter Isn’t Enough
David Neiman
April 3, 2009

Sports PR Blog
A look at the brain behind Sports Media Challenge
Christy Hammond
April 3, 2009

Bright Side of the Sun
The woman who taught Shaq how to Tweet
Phoenix Stan
March 27, 2009

Philly Burbs
The woman who taught Shaq how to Tweet
Chris Illuminati
March 27, 2009

Read Write Web
The Inner Circles of 10 Geek Heroes on Twitter
Marshall Kirkpatrick
March 20, 2009

Why Celebrities Twitter
Andy Greenberg
March 3, 2009
The Business of Sports
Winning Fans With Social Media
Russell Scibetti
February 23, 2009

Sports Business Journal
Octagon + Twitter = Twackle
Eric Fisher
February 23, 2009

Chicago Sun Times
Carol Slezak
February 22, 2009

Fans Use Twitter to Rendevous With Shaquille O'Neal at Phoenix Restaurant
Will Brinson
February 21, 2009

Sports Business Journal
These blogs have racing in their blood
February 9, 2009

Recession-Proofing Life
Twintors: A Do-It-Yourself Twitter Mentoring Program
January 23, 2009

The New York Times
All a-Twitter About Stars Who Tweet
January 4, 2009

Sports Business Daily
A Look Back At '08 In The Blogosphere
December 19, 2008

SportsDay: Blogging it out
Bob Wolfley
July 3, 2007

Companies Not Chasing Bonds's Home Run Chase
By Richard Sandomir
June 26, 2007

Earnhardt Moves, And Chatter Follows
By Liz Clarke
June 14, 2007

Greg Oden, face of a franchise
By Mark Alesia
June 10, 2007

NASCAR's New Marketing Strategy Is the Latest Buzz
By Liz Clarke
May 26, 2007

Sports Blogs on Saban
By Steve Wiseman
January 14, 2007

No one does it better than Beckham
January 14, 2007

Beckham the new $250 million man? There's no guarantee
January 12, 2007

the biz of knowledge

Sports Media Challenge's Buzz Manager Provides Fan-Generated Media Results in Real Time on Nick Saban's Move to Alabama
January 7, 2007

Husker Bloggers Dominate
By Bugeater
December 18, 2006

It's A Blog World After All
By Steve Wiseman
December 17, 2006

WOMMA Verbal Nuggets - Day 2
By Spike
December 13, 2006

WOMMA/Summit - Lessons from Passionate Fans
By Josh Hallett
December 13, 2006

Haynesworth Tackles Rehab of Reputation
By Jim Wyatt
October 6, 2006

Software will Help NCAA Football take pulse of Internet fans
By Erik Spanberg
September 4, 2006

But can you rip down virtual goalposts?
By Steve Wiseman
September 3, 2006

Firm capitalizes on college football buzz
By Chantal Outon
September 1, 2006

Charlotte sports consultant inks deal with college football group
By Erik Spanberg
August 28, 2006

Buzz Manager - Market Analysis
By Andy Brudtkuhl
August 17, 2006

UNM Athletics: Lobos Aim to Boost PR Image
By Jeremy Fowler
August 12, 2006

Landis' Defense Seen as "Lost Cause"
By Jeff Eisenberg
August 9, 2006

Media Training Aims at Producing Scandal-Free Athletes
By Lauren Reynolds
August 7, 2006

This Divorce Makes Even Football Look Gentle
By Brad Parks
July 16, 2006

Forward Thinkers, Thought Influencers and Peer Leaders
By Nick Infante
June 1, 2006

Making headlines not quite as easy as it looks
By Erin Crocker
May 24, 2006

Zero tolerance called way to stem trouble as Duke scandal simmers
By Eric Frazier and David Perlmutt
April 22, 2006

Demand for Duke lacrosse gear soars
By Darren Rovell
April 19, 2006

Internet buzz shows people taking sides in Duke case
By Erik Brady
April 12, 2006

LONGHORNS keep 'em hooked
By Allison Enright
March 1, 2006

UT football to allow insider video series
By Elliott Ash
August 4, 2005

Horns out to hook fans on screen pass
August 3, 2005
(Free subscription required)

August 3, 2005

Univ. of Texas football coach Mack Brown will host a 10:00am CT conference call to discuss the official “University of Texas Vmag,” an Internet video magazine produced by Newgame Communications that offers fans behind-the-scenes access to the football team. Newgame Communications CEO Kathleen Hessert will also participate.

Video magazine will offer glances inside Longhorns
By Cedric Golden
August 3, 2005
(Free Online Subscription Required)

Longhorns, The Season
By Darren Rovell
August 2, 2005
(Subscription Required)

UT football to create behind-the-scenes video mag
August 2, 2005

NACDA Partners with Sports Media Challenge on eMonitor Application
June 15, 2005

Oprah helping sell the Sting
May 23, 2005

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