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News Coverage

Take A Peck
How Social Media Is Changing Golf – Notes from 140 Conference
April 23, 2010
Jason Peck

The Business of Sports
Inaugural “The Business of Sports Awards”
April 19, 2010
Russell Scibetti

The Carrboro Citizen
UNC sport symposium spotlights hot topics
April 15, 2010

Fox Charlotte
Dramatic Changes for Charlotte's Pro Teams
March 11, 2010

The National Sports and Entertainment Law Society
Benefits of Social Media in Sports
March 1, 2010

Orlando Sentinel
Tim Tebow shaping NFL identity entering Combine
February 25, 2010
Jeremy Fowler

WCNC
Charlotte expert in reputation management weighs in on Tiger's statement
February 19, 2010
Bobby Sisk

IBM Blogs
Social media strategy from Peyton Manning's advisor
February 2, 2010
Scott Laningham

AFCA
TCU's Patterson Highlights Growing List of Convention Speakers
December 7, 2009

Sports Business Daily
Tiger Story Sees Rise Of Tabloids, Gossip Sites In Sports News
December 3, 2009

Orlando Sentinel
Tiger Woods goes from Tiger icon to 'cheetah' laughingstock
December 3, 2009
Hal Boedeker

KAUZ
Scandal Surrounding Tiger Woods Continues
December 3, 2009

CBS
Repairing Tiger's Image
December 3, 2009
The Early Show

Sports Illustrated
Social media empowering fans to impact game like never before
Novemeber 12, 2009
Stewart Mandel

The Daily Northwestern
Gameday: Modern media: making it matter
October 23, 2009
Robbie Levin

Sports Video Group
Penn State President Graham Spanier Shares His Expert Opinion
October 7, 2009
John Rice

Athletic Business
Twitter Rivals
October 2, 2009
Paul Steinbach

Charlotte Observer
How social media are like sex
September 25, 2009
Jeff Elder

Buzz Manager Blog
Interview Transcript w/ AT&T's Tim McGhee
September 25, 2009

USA Today
NBA players diggin' tweet smell of success
September 23, 2009
Chris Colston

Ink Foundry
20 Social Media Marketing Leaders On Twitter
September 1, 2009
Carin Galletta

The China Post
Athletes turn to Twitter to get their message out
June 18, 2009

Los Angeles Times
Athletes turn to Twitter to get their message out
June 18, 2009
Diane Pucin

Deadspin
Boy, That Decade Just Flew By, Didn't It?
June 9, 2009
Will Leitch

Examiner.com
Tweet, tweet: Twitter not the place to follow thoughts of Indianapolis Colts QB Peyton Manning
June 1, 2009
John Oehser

Sports Business Journal
Flight of fancy?
June 1, 2009
Eric Fisher

Sports in 140
Q & A: Paul Hemingway, Watkins Glen Int’l
June 1, 2009
Brendan Wilhide

Digital Pivot
Danica Patrick Slaps Sticker On Her Car…er, Twitter Page
May 20, 2009
Jeff Louis

Sports Business Daily
Time To Chat: Danica Launches Twitter Feed At Sponsor's Urging
May 19, 2009
Eric Fisher

ESPN
Twitter enters recruiting fold
May 15, 2009
Ryan Corazza

Union
SportsMedia Challenge and SportsCenter Blog Buzz
Joe
May 5, 2009

USA Today
And now, a tweet from our sponsors
Michael McCarthy
April 29, 2009

FanHouse
Kathleen Hessert Talks SportsCenter Blog Buzz, Athlete Tweets
Will Brinson
April 23, 2009

Sports Marketing 2.0
ESPN launches "Blog Buzz"
Pat Coyle
April 21, 2009

Koo's Corner
ESPN Whiffs on Blog Buzz Feature Before Making Amends
mvbuckeye01
April 19, 2009

Deadspin
ESPN Is Coming To You Live From Your Parents' Basement
DAULERIO
April 17, 2009

Awful Announcing
ESPN Surprisingly Takes "Blog Buzz" Criticism Well
Awful Announcing
April 17, 2009

The Big Lead
Morning Sportscenter, Now Featuring Blogs Chatter
April 17, 2009

Sports Agent Blog
Should You Hire A Social Media Consultant?
Darren Heitner
April 15, 2009

Sports Agent Blog
Shaq Tweets New Endorsement Deal
Ross Sacks
April 9, 2009

Athlete Interactive
For Athletes, Unless You’re Shaq (and Even Then), Twitter Isn’t Enough
David Neiman
April 3, 2009

Sports PR Blog
A look at the brain behind Sports Media Challenge
Christy Hammond
April 3, 2009

Bright Side of the Sun
The woman who taught Shaq how to Tweet
Phoenix Stan
March 27, 2009

Philly Burbs
The woman who taught Shaq how to Tweet
Chris Illuminati
March 27, 2009

Read Write Web
The Inner Circles of 10 Geek Heroes on Twitter
Marshall Kirkpatrick
March 20, 2009

Forbes
Why Celebrities Twitter
Andy Greenberg
March 3, 2009
The Business of Sports
Winning Fans With Social Media
Russell Scibetti
February 23, 2009

Sports Business Journal
Octagon + Twitter = Twackle
Eric Fisher
February 23, 2009

Chicago Sun Times
@jock_twitter
Carol Slezak
February 22, 2009

Fanhouse
Fans Use Twitter to Rendevous With Shaquille O'Neal at Phoenix Restaurant
Will Brinson
February 21, 2009

Sports Business Journal
These blogs have racing in their blood
February 9, 2009

Recession-Proofing Life
Twintors: A Do-It-Yourself Twitter Mentoring Program
January 23, 2009

The New York Times
All a-Twitter About Stars Who Tweet
January 4, 2009

Sports Business Daily
A Look Back At '08 In The Blogosphere
December 19, 2008



SportsDay: Blogging it out
Bob Wolfley
July 3, 2007






Companies Not Chasing Bonds's Home Run Chase
By Richard Sandomir
June 26, 2007






Earnhardt Moves, And Chatter Follows
By Liz Clarke
June 14, 2007






Greg Oden, face of a franchise
By Mark Alesia
June 10, 2007






NASCAR's New Marketing Strategy Is the Latest Buzz
By Liz Clarke
May 26, 2007






Sports Blogs on Saban
By Steve Wiseman
January 14, 2007






No one does it better than Beckham
January 14, 2007






Beckham the new $250 million man? There's no guarantee
January 12, 2007



the biz of knowledge


Sports Media Challenge's Buzz Manager Provides Fan-Generated Media Results in Real Time on Nick Saban's Move to Alabama
January 7, 2007






Husker Bloggers Dominate
By Bugeater
December 18, 2006






It's A Blog World After All
By Steve Wiseman
December 17, 2006






WOMMA Verbal Nuggets - Day 2
By Spike
December 13, 2006






WOMMA/Summit - Lessons from Passionate Fans
By Josh Hallett
December 13, 2006






Haynesworth Tackles Rehab of Reputation
By Jim Wyatt
October 6, 2006






Software will Help NCAA Football take pulse of Internet fans
By Erik Spanberg
September 4, 2006






But can you rip down virtual goalposts?
By Steve Wiseman
September 3, 2006






Firm capitalizes on college football buzz
By Chantal Outon
September 1, 2006






Charlotte sports consultant inks deal with college football group
By Erik Spanberg
August 28, 2006






Buzz Manager - Market Analysis
By Andy Brudtkuhl
August 17, 2006






UNM Athletics: Lobos Aim to Boost PR Image
By Jeremy Fowler
August 12, 2006






Landis' Defense Seen as "Lost Cause"
By Jeff Eisenberg
August 9, 2006






Media Training Aims at Producing Scandal-Free Athletes
By Lauren Reynolds
August 7, 2006






This Divorce Makes Even Football Look Gentle
By Brad Parks
July 16, 2006






Forward Thinkers, Thought Influencers and Peer Leaders
By Nick Infante
June 1, 2006






Making headlines not quite as easy as it looks
By Erin Crocker
May 24, 2006






Zero tolerance called way to stem trouble as Duke scandal simmers
By Eric Frazier and David Perlmutt
April 22, 2006






Demand for Duke lacrosse gear soars
By Darren Rovell
April 19, 2006






Internet buzz shows people taking sides in Duke case
By Erik Brady
April 12, 2006






LONGHORNS keep 'em hooked
By Allison Enright
March 1, 2006






UT football to allow insider video series
By Elliott Ash
August 4, 2005






Horns out to hook fans on screen pass
August 3, 2005
(Free subscription required)






August 3, 2005

Univ. of Texas football coach Mack Brown will host a 10:00am CT conference call to discuss the official “University of Texas Vmag,” an Internet video magazine produced by Newgame Communications that offers fans behind-the-scenes access to the football team. Newgame Communications CEO Kathleen Hessert will also participate.





Video magazine will offer glances inside Longhorns
By Cedric Golden
August 3, 2005
(Free Online Subscription Required)






Longhorns, The Season
By Darren Rovell
August 2, 2005
(Subscription Required)






UT football to create behind-the-scenes video mag
August 2, 2005





NACDA Partners with Sports Media Challenge on eMonitor Application
June 15, 2005



Oprah helping sell the Sting
May 23, 2005


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