QUICK CLICKS FAST TRACK FOR -------------- Coaches Athletes Administrators PLAYBOOK -------------- Media Image Speech Crisis **Hot Corner** Talent RESOURCES ------------ Bookstore SMC's Links Crisis Report Sponsorship ABOUT SMC ------------ Who Are We? Clients Press Room Employment Contact Us Training & Consulting Coaching Tools SITE MAP

PRESS ROOM Press Release/ Announcements About Sports Media Challenge Contact Information: Kathleen Hessert, CSP President E-mail: khessert@preptowin.com Tel: 704.365.5027 MAILING ADDRESS: Sports Media Challenge 2700 Coltsgate Road Suite 203 Charlotte, NC 28211

News Release June 11, 2002 An Analysis of the Sears Cup Scoring Structure: Recent Revisions Alter Strategic Planning Criteria For Departments of Athletics by Deborah A. Yow, Ph.D., D.Hum. Director of Athletics, University of Maryland & William W. Bowden, Ed.D., Ph.D. President, Strategic Management Associates   (The following is just an excerpt, please read the Full Article (requires Adobe Acrobat Reader) The Sears Cup scoring structure has undergone a number of revisions and modifications in recent years in order to adapt to changing sports offerings and philosophical criteria within the controlling entity, the National Association of Collegiate Director's of Athletics (NACDA). Some of these modifications and their implications are indicated and discussed briefly below. Indeed, athletics programs whose organizational culture and performance goals place appreciable value on their standing in the Sears Cup rankings will need to monitor these changes continuously for the purpose of strategic planning, including resource allocation and other factors. Read the full article... CONTACT: Sports Media Challenge www.sports.mediachallenge.com