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PRESS ROOM Press Release/ Announcements
Kathleen Hessert, CSP
President
E-mail: khessert@preptowin.com
Tel: 704.365.5027MAILING ADDRESS:
Sports Media Challenge
2700 Coltsgate Road
Suite 203
Charlotte, NC 28211
News Release
February 5, 2002Hessert Predicts Brady Will $core
According to Kathleen Hessert, Patriots quarterback, and Super Bowl XXXVI MVP, Tom Brady, has established a high profile personality that is exactly what potential sponsors look for in professional athletes.
The NY Post predicts Brady now has the potential to earn up to $50 million in endorsement deals. Hessert was quoted in the NY Post saying, Tom Brady is the epitome of what any corporation would want for their image. He’s good-looking, articulate and has that all American, ‘boy-next-door’ look. And he can perform under pressure!
Brady enhanced his appeal through his interaction with Drew Bledsoe the Pro Bowl quarterback who was injured early in the season and lost his starting position to Brady. The grace with which he interacted with Bledsoe was really touching. It showed class and style, Hessert said.
The 24-year-old California native, with his good looks and friendly demeanor is an advertiser’s dream. With his exceptional skill, gentleman quality, and effective communication skills, Hessert predicts he will quickly reach his full potential in the eyes of the public.
CONTACT: Sports Media Challenge
www.sports.mediachallenge.com#