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HOT CORNER Every month Sports Media Challenge discusses at least one incident or issue in the world of sports news. Most will be case studies or commentaries prompted by exposure in the news. We especially welcome ideas and comments from sports professionals including athletes, coaches, executives at all levels of sport including professional, collegiate and other amateur ranks. We will periodically include your comments and observations.  

Latest Update -- January 23, 2001:  
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January 23 , 2001 

How Much Is Too Much? Too much Money could equal too much Pressure

If Alex Rodriguez was not a household name prior to the end of the year, the 2001 season should put him in the same league as Harry Potter- but possibly not as well liked.

A-Rod is an upstanding guy, a talented shortstop and now the richest man in the history of baseball - but is he the luckiest?

After signing a 10 year-$252 million dollar contract, he may have just agreed to the greatest weight of scrutiny and expectation in the history of American sports. He now has to live up to the question both whispered and shouted since signing day, "Is he worth it?"

Rodriguez is a great athlete, but he is also a human being - a human being who makes about $45,000 each time he steps up to home plate. The reality is, he is just a baseball player. A 25-year-old guy that will be expected to live the life of Mother Teresa and play ball like no other.

So what happens when he strikes out, when an errant ground ball accidentally goes through his legs, if he misses the seasoned base stealer when he slides safely into second - and if the Rangers end up with a loosing season, because the Rangers - if tradition holds true - are not the best team in major league baseball?

Rodriguez, the multi-million dollar man, will be held not only responsible - he will be called the most expensive mistake in franchise history. How's that for pressure? And who put the pressure on? Was it the team owners? The media? How about Rodriguez himself for allowing the bidding to get that high?

Regardless, he will now be living life in a fishbowl - albeit a nicely decorated one- and everyone will be watching; waiting to see if he will sink or swim.

Though Alex Rodriguez has put himself in a highly unique situation - this is not the first time that an athlete has been asked to deal with an unusual amount of stress. That "mental toughness" that is always talked about can translate into an exorbitant amount of pressure that no one seems to notice until the athletes themselves begin to crack. It’s imperative that along with mental toughness; coaches, administrators and even franchise owners equip their athletes with stress coping mechanisms.

So how much is too much? There are seven basic fundamentals for dealing with pressure and the resulting mental and physical stress:

  • Take charge: No one can live another person's life. Whether they’re holding the purse strings or the playbook, the powers that be may seem to have total control. But once an individual learns how to accept the responsibility for him or herself, they put themselves in charge- then they just need to look within for direction.
  • Recognize resources: Assessing personal strengths and weaknesses can help athletes see what they have at their disposal to help cope with stress. Do they have a deep inner sense of self to pull from, or a personal cheering squad that’s always available? Does a certain amount of criticism spur them on to work harder, or are they influenced more by a positive approach? Figuring out what makes an individual tick is an important step in teaching coping skills.
  • Don't go it alone: Everyone feels pressure at different times and to different degrees. Talking with family and friends, or being surrounded by others in the same situation can help the transition through difficult times. A reciprocal exchange of ideas can be beneficial for everyone involved. Get rid of those people who are there just to scrutinize.
  • Be flexible: Making mistakes is a part of life, and learning to accept them as such will reduce stress levels significantly. Trying again will probably render some positive results.
  • Relaxation: Everyone should be allowed to cut loose a little - take a break from routine. In every workweek there is a weekend and in every sport there is an off season and it's for a reason. The body, both mentally and physically needs a change of pace to relax and regroup. 
  • Absolute control is not attainable: By trying to control everything in life, valuable energy and effort will be wasted. Take control of situations that are controllable, and try gain distance from circumstances that are not. By putting something out of the mind, relaxing, and allowing time to work an issue through, certain situations will seem much clearer. 
  • Be realistic: By setting attainable goals and not expecting the impossible, the pitfalls of disappointment can be avoided. Be warned, however, that there will be situations over which only indirect control can be exerted. 

Being realistic in a world with unreal salaries piled on top of unreal expectations is probably the most difficult stress buster to adhere too. Athletes, coaches, administrators, media and fans need to not expect the impossible but embrace the attainable.

So with spring training on the horizon, A-Rod will enter the most significant season of his life. If he remembers to take charge of himself, makes sure he has support, accepts that he will make mistakes, takes time out to relax, and keeps it real he might be able to overcome the intense public pressure. The fact that he makes over $500.00 every single time the pitcher throws the ball - now that's a different story!  

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Previous Topics:

Jan, 2001 Kicking Up Controversy Heather Sue Mercer
Aug, 2000 Sports and Alternative Lifestyles Just How PC Can You Be?
June, 2000 Ray Lewis Something Happened On the Way to the Pro Bowl
Mar, 2000 More on John Rocker John Rocker
Jan, 2000 John Rocker Analysis New Year Resolution for Teams: Have a Crisis Plan
An Analysis of the John Rocker Incident
Dec, 1999 US Golfers Image In the Aftermath of the Ryder Cup: Putting the "Ugly American" Behind Us
Aug, 1999 Martina Hingis Image Martina Hingis: Attitude Problem or Not?
Jul, 1999 1999 Women's World Cup Soccer The Women's World Cup Phenomenon
Jun, 1999 Auto Racing accident response case study The Two Faces of Crisis Management: Lowe's Motor Speedway and the Michigan Speedway
Apr, 1999 Olympic bribery scandal The 3 Rings of the IOC Circus: Scandal, Corruption, and Reform
Mar, 1999 Role of the internet in sports Internet Plays a b Role in DiMaggio's Good-bye
Feb, 1999 Sports stars and their high salaries Athlete Perks: Are They Worth It?
Nov, 1998 Coaches & Cummunication College Football Coaches Under Pressure
Oct, 1999 High School athlete deaths in Kansas Practice Season Begins with Tragedies
Sep, 1998 Athlete injury/death in Colleges How to Insulate Teams in Crisis
Aug, 1998 Personality Sponsorship Give Us More Mr. Nice Guys
Jul, 1998 NBA labor dispute The NBA Lockout: Who Cares? We'll Find Out
May, 1998 "Character" and the NFL Expensive, But Worth It
Mar, 1998 U.S. Women's Olympic Hockey success SHE Shoots! SHE Scores! BIG TIME.
Feb, 1998 Casey Martin and the PGA The Right Thing - JUST DO IT; Casey Martin's Case
Dec, 1997 NBA coach chocking incident Latrell Sprewell: No Sell? Oh, Well.
Nov, 1997 Personality risk management Handling The All Too Human Factor
Oct, 1997 Marv Albert scandal The Sports Industry's "Albertross"
Jul, 1997 Highs School substance abuse reduction Alcohol, Drug Tobacco Pledge and the '97 Varsity Lacrosse Team--The Charlotte Country Day Athletic Department
Jun, 1997 Star college football quarterback and the media Maximize Media Exposure with Thorough Preparation
May, 1997 Crisis Management for Athletic Directors Vigilant Thinking and Crisis Management for Today's Athletic Director
Apr, 1997 Racial remarks by PGA star 3 Impediments to Fuzzy Zoeller's Image Survival
Mar, 1997 NBA labor dispute The Character Issue and its Impact on the NFL Draft
Feb, 1997 Sponsorship "Nice Guys" are Emptying Sponsors' Pocketbooks
Jan, 1997 Dallas Cowboy crisis Dallas Cowboys - Too Little, Too Late
Nov, 1996 Crisis at Boston College Crisis in Sports: Boston College Today but Who's Next?



 

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