Hot Corner Sports Media Challenge
 
QUICK CLICKS

The Hot Corner 

HOT CORNER Every month Sports Media Challenge discusses at least one incident or issue in the world of sports news. Most will be case studies or commentaries prompted by exposure in the news. We especially welcome ideas and comments from sports professionals including athletes, coaches, executives at all levels of sport including professional, collegiate and other amateur ranks. We will periodically include your comments and observations.  

Latest Update -- August 31, 2001:  
Previous Topics 

 


August 31, 2001

By
Edmond Ball
 

Hot and Bothered
“Are today’s athletes pushing themselves too much?” ?

In today’s sports, our athletes are treated as superhuman- heroes who are expected to play when they’re hurt, sick and weary,

  • Michael Jordan is regarded as a hero after winning his fifth NBA championship against the Utah Jazz while battling a fever and stomach flu.
  • Kerri Strug was regaled as a true champion after completing her final vault despite a severely injured ankle.
  • Korey Stringer battled dehydration and nausea, in a misguided attempt to prove team leadership. His reward was multiple organ failure. Stringer, a 27 year old Minnesota Viking starting lineman, died on August 1st while participating in the team’s annual two-a-day preseason practices. After being taken by ambulance to the hospital, his core body temperature was recorded at 110 degrees.

Stringer’s heat stroke occurred after the deaths just months before of two college football players who over-exerted themselves at practice. Nearly a week after Stringer’s death, a Northwestern football player, known to be an asthmatic, died while participating in team drills.

These fatal practices have many people asking if the physical punishment athletes take in the preseason is worth the wins during the season. Others are just asking how this could happen in the first place.

Coaches are expected to give their athletes plenty of water breaks, and chances to catch their breath. For the most part, enlightened and healthy policies are in place.

Sports officials at all competitive levels have begun intense investigations into outdoor practices to prevent further deaths.

Team medical personnel are often required to be on practice fields to watch athletes who may demonstrate signs of exhaustion, over-exertion, etc.

Many right steps are being taken, but few seems to be facing one major source of the problem – athletes themselves. Coaches, athletic departments, and the medical staffs can only do so much. The question then becomes, do athletes know when to quit?

Athletes need to be aware of what their bodies are saying - no one else can be expected to do that for them.

They need to not just how to take care of themselves but to follow through with that knowledge during the season. And yes, they still need to be encouraged to replace fluids and to get sufficient recuperative time no matter their age or experience.

Athletes should never feel pressured to go against what their body is telling them even if it means sitting out when everyone is else is still going.

Coaches, often blamed for the intense pressure the athletes feel need to fully respect their athletes as individuals with lives outside of sports.

Additional pressure stems from fans who expect these athletes to successfully perform at all costs for the sake of their own weekly entertainment.

Scott Fowler wrote in the Charlotte Observer, “Everyone buys into this macho attitude, where players push their bodies to the edge of rupture in the name of entertainment and sport. Coaches. Players. Fans. The media. None of us are blameless.”

Granted, athletes are paid a great deal, but when sports start taking lives instead of generating grins, society needs to take another look at what’s truly important.

At its best, sports teach persistence, commitment, and dedication to those people who both participate and watch. When teams lose great athletes through the pressure to perform, we’ve all but lost the true meaning behind sports excellence.

Athletes are our unstoppable weekend heroes who we will to perform incredible feats under enormous strain, but when it comes to personal health, the tragic truth is they’re human, and that should be enough reason for them to take an extra gulp of fluid, or extra rejuvenating breath of air.

Machismo, not pressure from fans, coaches or teammates, is an athletes’ most formidable foe. It’s humbling to admit that your body won’t do what your competitive heart demands It’s difficult at best for serious athletes to stay humble when their ego and self-confidence has always driven them to excel.

NY Giants tackle, Lomas Brown told reporters, “You don’t want to show the coaches you’re slowing down, especially in these days of the salary cap. It’s your macho mentality, only the strongest survive.”

There probably isn’t a current solution to prevent deaths like Stringer’s because athletes will continue to push themselves to unattainable levels as long as there is internal and external pressure to perform in such a high price marketplace.

We can however, and frankly should continue educating athletes on how to listen to their bodies - how to say, ‘I give’ when everyone else is saying, ‘Keep going.’

Fortunately, athletes are beginning to take the right steps to improving and lengthening their athletic careers. Players like Jerome Bettis, running back for the Pittsburgh Steelers, are beginning to deny their pride in favor of personal health.

Bettis told the NY Times, “I’ve talked to a lot of guys around the league now, and every one has the same sense of urgency to be more careful…It’s an attitude that is permeating throughout the NFL because these deaths have put a different twist on the game.”

The fact is, sports is no longer in its purest form and won’t be again- until athletes stop abusing their bodies to avoid losing their status on the team, hurting their ego, or quite possibly, losing their job.

Those who demand physical extremes of themselves should set the example for all other athletes by recognizing the value of their health and what it takes to keep it. Water can’t do it all but accompanied by getting sufficient rest, eating well, and reevaluating their activities some unnecessary tragedies could possibly be avoided.

Korey Stringer’s death should be a remind athletes that respect, money, leadership, and effort don’t add up to much if they aren’t alive to benefit from them.

What do you think about this article? 
E-mail your feedback/comments by clicking here

Previous Topics:

Aug, 2001 Technosports "Technosports" - Is it going too far?
Jan, 2001 Money and Sports How Much is Too Much?
Aug, 2000 Sports and Alternative Lifestyles Just How PC Can You Be?
June, 2000 Ray Lewis Something Happened On the Way to the Pro Bowl
Mar, 2000 More on John Rocker John Rocker
Jan, 2000 John Rocker Analysis New Year Resolution for Teams: Have a Crisis Plan
An Analysis of the John Rocker Incident
Dec, 1999 US Golfers Image In the Aftermath of the Ryder Cup: Putting the "Ugly American" Behind Us
Aug, 1999 Martina Hingis Image Martina Hingis: Attitude Problem or Not?
Jul, 1999 1999 Women's World Cup Soccer The Women's World Cup Phenomenon
Jun, 1999 Auto Racing accident response case study The Two Faces of Crisis Management: Lowe's Motor Speedway and the Michigan Speedway
Apr, 1999 Olympic bribery scandal The 3 Rings of the IOC Circus: Scandal, Corruption, and Reform
Mar, 1999 Role of the internet in sports Internet Plays a Strong Role in DiMaggio's Good-bye
Feb, 1999 Sports stars and their high salaries Athlete Perks: Are They Worth It?
Nov, 1998 Coaches & Cummunication College Football Coaches Under Pressure
Oct, 1999 High School athlete deaths in Kansas Practice Season Begins with Tragedies
Sep, 1998 Athlete injury/death in Colleges How to Insulate Teams in Crisis
Aug, 1998 Personality Sponsorship Give Us More Mr. Nice Guys
Jul, 1998 NBA labor dispute The NBA Lockout: Who Cares? We'll Find Out
May, 1998 "Character" and the NFL Expensive, But Worth It
Mar, 1998 U.S. Women's Olympic Hockey success SHE Shoots! SHE Scores! BIG TIME.
Feb, 1998 Casey Martin and the PGA The Right Thing - JUST DO IT; Casey Martin's Case
Dec, 1997 NBA coach chocking incident Latrell Sprewell: No Sell? Oh, Well.
Nov, 1997 Personality risk management Handling The All Too Human Factor
Oct, 1997 Marv Albert scandal The Sports Industry's "Albertross"
Jul, 1997 Highs School substance abuse reduction Alcohol, Drug Tobacco Pledge and the '97 Varsity Lacrosse Team--The Charlotte Country Day Athletic Department
Jun, 1997 Star college football quarterback and the media Maximize Media Exposure with Thorough Preparation
May, 1997 Crisis Management for Athletic Directors Vigilant Thinking and Crisis Management for Today's Athletic Director
Apr, 1997 Racial remarks by PGA star 3 Impediments to Fuzzy Zoeller's Image Survival
Mar, 1997 NBA labor dispute The Character Issue and its Impact on the NFL Draft
Feb, 1997 Sponsorship "Nice Guys" are Emptying Sponsors' Pocketbooks
Jan, 1997 Dallas Cowboy crisis Dallas Cowboys - Too Little, Too Late
Nov, 1996 Crisis at Boston College Crisis in Sports: Boston College Today but Who's Next?



 

SPORTS MEDIA


CHALLENGE MAIN MENU
TALENT | CRISIS | PLAYBOOK | HOT CORNER | PRODUCTS & SERVICES | ABOUT SMC | ASK AWAY | REFERENCE CENTER

COMMUNICATION FAST TRACK for
COACHES - SPORTS ADMINISTRATORS - ATHLETES

©Copyright 1997-1999, Sports Media Challenge
A Division of Communication Concepts, Inc.
All Rights Reserved. Do not duplicate or redistribute in any form without written permission.
We adhere to a strict
Privacy Policy. Network Service by WebServe Inc.

Site Map